Goodhood is a unique blend of a fashion store, brand, creative space, and web store, driven by the same creative energy that defines it. Celebrating true independent spirit in today's retail world, Goodhood stands out in East London with a focused yet adaptable approach to fashion retail, offering a curated selection of men's and women's fashion, accessories, footwear, eyewear, homewares, and artwork, from local artisans and global innovators.